Marketing your business can be an extensive and complex endeavor. If you’re new to marketing, it can be difficult to figure out what the best tactics are for your business and for the industry. This is where full suite customer relations management tools come in handy for many businesses. For those in the mortgage industry, there are several key marketing tactics to take advantage of to help grow the business and generate more lending opportunities. CRM software is a great tool for LOS integration, contact management, lead management, and more. Such tools provide mortgage lenders the ability to market and grow their business in one easy to use dashboard.