Have you ever heard about this word ‘media buying’? Doesn’t it feel quite weird to listen to it from a man while filling gas at the gas station! What this phrase really means and why you often hear it? Let’s know first what media buying is all about!
Simply media buying means to purchase media like you purchase stuff from the market. But here the scenario is little different from other stuff as media buying involves the entire media inventory within it and advertisement is the real stuff that is purchased from a media organizations such as a newspaper, television station, magazine, blog or website. But you can’t do this like what that you used to do while buying a candy bar from the store, it has a special framework and few protocols.
A media buyer arranges buys and screens promoting space and broadcast appointment for the benefit of customers. The point is to achieve the most noteworthy number of individuals in the intended interest group at the least conceivable cost. Parts have a tendency to be situated in promoting and media organizations.
What is Traditional media buying?
Traditional media buying is to buy promotions from those media companies those utilization customary media inventories, for example, TVs, Print Media, and radios.