Google wants to see why it should trust your site. For far too long spam and bad practices have led to people sitting at the top of the search engine results pages.
However, as Google’s algo has got smarter and Google has evaluated the most trusted sites on the Internet it has seen some of the big things that the best sites have in common. These are known as trust factors and they play positively on Google’s trust rank. This infographic looks at some of the major factors that build this trust rank and help your site show that it should be above others in the search engine results pages.
These are things that go beyond content and link juice and are often overlooked by webmasters trying to improve the profile of their site. We hope that this will be of interest to you and change the way you look at building your site.