As big and important as they are, your digital marketing strategy should not just be all about Twitter and Facebook. This is true whether you’re a big brand, SMB or startup, and it doesn’t matter if you’re a B2B or B2C company. You need to diversify. And to maximise that diversification, you need to optimise your targeting. For example, for the highest click-through rates, send your marketing emails on weekends. B2B marketers should embrace LinkedIn, while dynamically-generated content can improve conversion rates by up to 50 percent.