Digital Marketing Strategy: It is the marketing of products or brands via one or more forms of electronic media. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it very easy to do so, and there seems to be no shortage of opportunities for engagement with the customers. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via television and radio channels.
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