Social media is here to stay! Today’s successful businesses rely on social media marketing to raise awareness of their products and services, thereby generating wider and more engaged client bases.
From traditional company websites to emerging social media platforms, skilled professionals are now needed to implement effective marketing strategies. They’re hired to make the most of a company’s online presence, giving it the search engine optimized, strategic, and persuasive content and messaging it needs to succeed.
As it stands, Canada ranks in the top three countries worldwide for active social networking usage—with two out of every three Canadians using social media daily for recreational and professional purposes. This won’t come as us surprise to those of us with active social media accounts of our own. You can tap into this thriving resource with your own online social media certificate!