Amazingly, some marketers are content with running unrelated messages on different media at different times without any overall plan or theme that ties them together. But when it comes to getting the highest ROI for your marketing dollar, nothing beats an integrated marketing plan.
An integrated marketing plan leverages the power of one unified, cohesive marketing effort with coordinated timing and consistent messaging through all media. The synergy created by an integrated marketing plan increases results dramatically. The explosion in new media combined with more traditional promotional platforms means that there are more opportunities than ever to create strategic integrated marketing plans.