With the latest advancements in smartphone technology, business people are now discovering the power of mobile marketing and its impact to businesses. It is the hottest thing now, with everyone keeping their phones close when it comes to doing business. Studies have shown that this type of marketing is easier to engage with targeted audience not to mention get incredible response rates. If you want to reap the fruits of mobile marketing, you need to know how to do it right, and this means understanding how to write a good and engaging message. You also need to understand how to get creative with the design. Here are 5 steps that will prove very helpful in your efforts. Mobile Marketing #1: Build your Audience Before you jump start the process, the very first thing is building a list of people you are looking to send the message to. What you need to do is put up a sign-up form on your website in order to collect phone numbers and names, get details of attendees of your future events, and purchase reputable lists of numbers. It can also be helpful if you designed a mobile marketing campaign where you encourage your fans to text so that they can win instant prizes. #2: Personalize your particular efforts Fine, you have a number of customers who have given you permission to send them messages in your mobile marketing campaign. But remember that you need to personalize your efforts if you are to keep them interested. When you send uninteresting offers, your customers may likely start opting-out. Send relevant information that you think appeals to their lifestyle and you will be happy to begin seeing rewards flowing in.