For online businesses, live chat is must. Not only does it increase conversion rates, but it also has a direct impact on brand reputation, inbound marketing, customer happiness and customer retention.
There are a ton of advantages to real-time support software, so how did we choose which ones were at the top? To be honest, it was tough to decide. In the end, we decided to focus on benefits to your customers, too, since after all ClickDesk is known as the “customer happiness company.” Two benefits focus specifically on customers (higher customer satisfaction, stronger customer relationships) and two focus on traditional business goals (higher conversions, higher ROI).
And then there’s what might be the ultimate benefit of live chat software, something that works on both sides of the equation: dramatically higher customer retention rates. Truly happy customers stick with your company and help spread the word. In fact, 90% of online customers consider live chat helpful and are more likely to stick with a company that uses live chat to communicate with customers, even if they rarely take advantage of the service. In other words, live chat software doesn’t just help with conversions today; it is the key to long-term growth.