Do you have videos in your content library, or are you considering adding video to your marketing? If not, you should consider the benefits of doing so. Video helps you connect with audiences that prefer to watch and listen over reading lengthy content: 60 per cent of site visitors will watch a video first before reading the text. It also helps humanize your business when you are willing to get in front of the camera. Additionally, video can better demonstrate steps and concepts that are difficult to convey through static images alone. In this post, we're going to look at seven simple but effective ways to incorporate video into different aspects of your marketing campaign.