Digital is now the company's main marketing channel with the majority of investment going on SEO.
1. Omnichannel Marketing
Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.
2. Artificial Intelligence
Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Some of the activities computers with artificial intelligence are designed for include: Speech recognition.
Chatbots are mainly used to provide customer relief. Chatbots are very intelligent. You train them once and they will communicate with your target audience in their language. Multilingual chatbots have saved you from investing much on hiring different languages resources.
4. Programmatic Advertising
Programmatic advertising is the automated buying and selling of online advertising. ... Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” method of digital advertising.
What is personalization in marketing? Advertising personalization uses data points — insights into who a customer is — to increase an ad's relevancy. These can be simple insights (such as basic demographic information; or more specific like a niche interest, buying intent, and behavioural patterns).
6. Video Marketing
Video helps you connect with your audience. Today, so much of a company's marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.