Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords your customers are likely to use to search for your product or service, you could waste time and resources creating assets that don’t line up with user needs. This results in unqualified leads, or worse, your site becomes an exercise in finding Waldo. In this infographic, we reveal the trade secrets that experts use to conduct fast, efficient, and highly-targeted keyword research to develop the most productive campaigns.