2016 is rapidly approaching and Digital Marketers from around the world are teaming up and brainstorming to identify, assess and adapt new strategies that they will apply for this coming year. The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come. These companies are pouring in huge investments in marketing in 2016, with as much as $540 billion allocated for advertising and marketing initiatives. 69% will focus on content management, performance optimization and website development, while 53% will make mobile app development and social media their top priority for driving engagement. Business owners and marketers however should be more discerning about the strategies and initiatives they would like to invest their time and resources in. Digital Marketing success in the coming periods will rely heavily on how well you connect and give value to the right audience, on the right device and at the right time.