The benefits of account based marketing (ABM) may seem too good to be true. But trust us – this strategy delivers significant results. In fact, when you focus your efforts on a defined set of target accounts, you’re more likely to generate revenue and meet other strategic goals. As an added bonus, you can also personalize your messages.
Did you know?
60% of those who have employed ABM for at least a year attribute revenue increases to its use.
80% of marketers say account based marketing outperforms other marketing investments.
96% of respondents report that ABM is a key driver of marketing success.
So if you’re not already using ABM, you’re missing out on new opportunities, increased revenue, and more.