If a user is going to get the most out of a marketing technology platform, it’s important that the platform provides a great user experience as well as being technically powerful.
Given the amount of time that a user spends with these technologies, it is perhaps unsurprising that delightful user experiences are trumping a more technically impressive specification sheet.
We recently asked our audience to rate the marketing technologies they are using. Based on 1,001 user reviews, the following platforms received the highest customer satisfactions scores. You can download the full report here.