The rise of content marketing has added more energy, more impact and more value to today’s business campaigns. Over the past couple of years alone, content has evolved from being one of the most important components of an organization’s marketing strategy to becoming the driving force behind your business building efforts.
Great content – meaning valuable, relevant, useful and compelling content – can power your business in multiple ways. It lifts brand awareness and affinity. It establishes you as a credible and trusted thought leader. It influences buyers’ decisions. A Nielsen study (http://www.inpwrd.com/nielsen) reveals: “Consumers rely on trusted content to make purchase decisions five times more today than they did five years ago.”