Whether you use it for business, pleasure, or both, Twitter is likely a large part of your social media life. With nearly 650,000,000 users, sending more than half a billion tweets every single day, the Internet’s water cooler is also overflowing with opportunities to attract hordes of new followers ripe for conversion into new customers and fans.
Even if you have a substantial following on Twitter (if you’ve got more than 208, you’re beating the average—although it’s worth remembering that six out of ten Twitter accounts have no followers whatsoever), you can attract more—significantly more—by making just a few simple changes to the way you approach Twitter.
One of the easiest ways to boost your followers is to work with the connections you already have. Twitter’s Find Friends option lets you search your Gmail, Yahoo! Mail, Hotmail, and AOL mail address books for contacts who’ve already signed up for Twitter. You can also manually import contacts, either one at a time or with addresses copied from a .csv (comma-separated values) spreadsheet. For example, LinkedIn allows you to export your contacts to a file in this format with just a few clicks. You can also invite friends who don’t already use Twitter to do so using the same method.
Following contacts with whom you’ve already connected on other sites not only encourages them to follow you back on Twitter, but lets you see who else they follow (along with who else follows them), expanding your pool of potential followers with every person you add.