If brands want to succeed in the age of distributed commerce, they must be able to give consumers what they want, when they want and in the manner that they demand it. If they don't, the consequences are simple: Shoppers will go somewhere else to find it.
But what do consumer want? We asked them, and the responses were pretty unanimous: Customers want product content.
Shoppers will only buy items if they are certain they are making an informed purchase decision, and 94 percent of these customers will stop shopping or search for another site if they can't find the product content they need to do so.