Before online advertising, it was tough to get your brand in the spotlight without a huge marketing budget.
Even today, you’ve got to have plenty of money for TV advertising. Just the ad production alone can cost thousands of dollars — and that’s not even getting into ad placement, which can range anywhere from a couple of hundred bucks to millions, depending on the station and time slot.
And with TV ads, there’s no guarantee of a return on your investment. If you have the budget, you can aim your ads for the target audience you’d like to reach, but there’s no guarantee they’ll actually be watching the screen when it airs.
While TV advertising still remains the largest advertising medium in the United States at least, the size of the audience is declining with the rise of online video. Seven in 10 households now subscribe to a streaming service like Netflix or have switched from live to on-demand viewing, and over one billion viewers watch over 6 billion hours of YouTube videos every month.
YouTube ads have not only the advantage of lower pricing, but also more tools to track their effectiveness. You only have to pay when people actually interact with your ad, whether through clicking or watching it in its entirety.