Based on a study by TechClient, businesses with a blog page on their website have 434% more indexed pages. These indexed pages indicate that your website has great and valuable information which can definitely improve your site’s SEO.
In line with this, businesses that prioritize content marketing in the form of blogs are 13x more likely to achieve a positive ROI. Remember that one successful content marketing strategy won’t last for a very long time that’s why the blog is the answer. It is sustainable and highly effective wherever your customers are in the buyer’s journey.
In this infographic by Spiralytics, you can get familiarized with the different things you can focus on to create a high-converting blog page.