SMPP Software
How A24 Films Brilliantly Marketed The Witch
SMPP Software ProviderOn February 19, 2016 – ‘The Witch’ – a historical period supernatural horror film written and directed by Robert Eggers was released into theatres. It faced an uphill battle that weekend competing with major Hollywood fare likes of ‘Deadpool’ and ‘Kung Fu Panda’. A24 Films had already anticipated this and started executing a brilliant online marketing strategy 6 months in advance of the film’s release. Through a combination of major film festival appearances and content distribution via social media platforms ‘The Witch’ went on to earn $25 million USD at North American box offices.
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  • JoinedJune 1, 2016
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