When you begin to develop your brand, you most likely will start with your logo. Logos do a lot of heavy lifting for your brand impression from the start. They provide the framework for relationship building. What makes a good logo? It is a combination of subtle cues that gives a solid first impression. It should be a quick read that conveys clearly what your name is along with colors and shapes that indicate further what your brand represents. Below we will pinpoint the exact elements of what makes a good logo.