Whether you own a tapas bar with a great happy hour deal or a pet store with premium organic dog food, your customers are on the Internet searching for your services, your locations, your hours and more. As a business owner, it’s crucial that when they search, you show up. However, a restaurant needs optimized local listings for different reasons than a professional law firm would need them. Those reasons often define the content you need to have on your site- a PDF of your menu, a section for reviews and more- in order to guarantee your visibility to searchers. In this piece, we’ll offer specific reasons that local listings are important in each industry, followed by advice on what business owners should do to optimize their local listings for discovery and sales.