If you build it, they will come” may have worked in the movie Field of Dreams, but if that’s your advertising motto your business won’t last long. Whether your small business is online or offline, you need to communicate your existence to your target audience if you want to sell anything.
“Word of mouth is all you need” is another awful adage for your business. Word of mouth may keep you afloat at first, but it will limit you when it comes to growing your business in the long term. The sad truth is that customers tend to talk a lot more about bad experiences than good ones.
Or is “Location, location, location” your rallying cry for your bricks and mortar business? After a time you’ll find that location isn’t everything. While it certainly has an influence, businesses can succeed or fail in any location. It’s best not to rely on location to bring you all your business.