In the 1990’s people started creating online diaries. They were given the title of “web logs”. Popular myth has it that it became “we blog” and the “we” got dropped for the sake of language expediency. The word “blog” then emerged from the mist of vernacular evolution. That’s the opening story on the emergence of the blog word! Blogging has changed a lot since those times and with the evolution of the digital ecosystem it has reached new highs. A blogging tipping point The tale doesn’t stop there because the blog hit a tipping point in 2011 when Arianna Huffington sold her “super blog” to AOL for $315 million. That made a few bloggers sit up and take notice along with the mainstream media and entrepreneurs. That sale said blogging had moved out of the geek closet to mainstream media. So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world. The attraction One attraction to me when I started my blog was the power of the social web to reach a global audience with my ideas and content without leaving my desk. It was “my” publishing machine. It cost me $10 for the domain name. That was it. What also drew me to blogging was a combination of it being my creation portal, a lifestyle business and a place to make a difference and make my own dent in the universe. For many it is also the platform for self development.