A successful sales strategy centres on understanding your potential customers with personas, market research, one-on-one connections on social media, and more. Another important way to understand your customer base is by researching what makes each generation unique. While every business has a grasp of their specific audience, understanding broad generational differences will help your sales team.
How different generations think and behave will be similar no matter what type, size, or industry your company is in. It’s how you use that information that sets you apart from the competition. The sooner you understand what makes each generation tick, the sooner you can apply it to your company’s sales strategy.