Demonstrated through the rise and rise of image-based progams and apps such as Pinterest and Instagram, as consumers we have become increasingly familiar with the use of imagery in our day-to-day lives. With mobile devices making photography and design programs accessible to anyone and everyone, it’s the image that often drives ongoing engagement and leaves a lasting impression.
Whether you’re a B2C or B2B business, the saying ‘a picture is worth a thousand words’ has never been truer than it is today. Consumers are (as we know) increasingly time poor – clear, targeted communication is paramount to cut through. B2B businesses also need to recognise the significance of this shift in the consumption of content and adjust their approach to digital marketing accordingly.
While wordy reports and copy heavy brochures were once central to demonstrating business credentials, they’re quickly being replaced by content that is concise, visual and highly impactful… especially online.