SMPP Software
 
Important Data Marketers can Unlock from Customer Service
SMPP Software ProviderWhen identifying and studying customer personas, smart companies use closed-loop reporting to integrate data from CRM solutions into the marketing strategy. Truly innovative companies take it a step further and analyze additional information from the customer service unit to sharpen their buyer personas. It’s not a stretch to say that identifying and properly segmenting ideal buyer personas is a core function of any effective marketing initiative, yet many organizations aren’t using all of the data that’s available to them—data that can help them identify the leads that have the greatest chance of conversion.
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  • JoinedJune 6, 2016
  • Country India
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