Maybe it's that you can't figure out why your blog traffic is down, people aren't following you on social media, or people aren't calling up your company for your product. Or maybe you're seeing some success with your current audience, but want to target a different demographic. Let's take a few steps back before we can long jump forward; construct your targeted marketing strategy by building detailed audience personas.
We use audience persona development for all our clients and our own targeted marketing strategy. Walk through the guide below to understand how this approach works, build your personas, and how to use them to set up your content strategy. In the end, you'll be better able to attract the right people at the right time.