A great way to build, and sustain, strong relationships with your customers is through emailing.
Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting those customers with emails they want to receive.
However, emailing is not as simple as writing a paragraph of text and clicking send. In order to create effective emails to convert or delight your customers, you need to know what kind of content your consumers are looking for.