SMPP Software
Insights on the State of Digital Marketing for Franchisors
SMPP Software ProviderEach has its own processes for helping to manage locations, different levels of involvement with franchisees and overall approaches to taking action and disseminating information. Although these attributes vary on a franchisor-to-franchisor-level, there is still much information to be gleaned from knowing how they differ and where their priorities lie. To that end, we partnered with FRANdata, the industry’s leading franchisor research organization, to see how the franchise industry approaches digital marketing. Below are the top four insights from the research, Franchising’s Take on Digital Marketing, to help your franchise business have a better understanding of your peers’ digital efforts and how you stack up.
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  • JoinedFebruary 20, 2016
  • Country India
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