Your clients are on Facebook and your business needs to be able to reach them. It's true that you can market to them outside of Facebook using conventional marketing methods BUT your reach and ROI might be lower. When using Facebook to promote your business you're also creating a community around your business that you can interact with and create a loyal following. We cover the basics in our latest article How To Use Facebook For Your Business. This gives you a foundation to build upon when creating your business brand on Facebook.