Generation Z is rapidly ascending upon us – and marketers need to quickly learn how to capture these hard to read 15 year olds. More specifically age 13 -20. The problem with Generation Z is that they are unlike any of their predecessor generations. Though they may be influenced by them, teenagers today are completely unlike Millenials, Generation X, and Baby Boomers. They are rather eclectic in their tastes – nonconformist if you will. Furthermore, they are the epitome of the information age: inundated with screens, programs, apps, games, and any digital aspect that you can imagine.