We are asking American men – and the people who love them – to up their game with skin care. As many of us have witnessed, men typically don’t take care of their face. We set out to determine exactly how men are, or aren’t, taking care of their skin.
We commissioned an online survey conducted by Harris Poll where over 2,000 U.S. adults confirmed that men aren’t taking care of their faces as well as they could be. Sure, some men shave, but when it comes to cleansing their face, a majority (56%) use their hands - with one third (33%*) doing so with body wash or a bar of soap, 14%* using facial cleanser, and 9%* using their hands with just plain water.
Alpha Fit, Clarisonic’s new sonic cleansing device for men, is designed to cleanse men’s skin 6X better than using hands alone and effectively cleanse both shaven and bearded skin.