As a small or big business owner, you need a mobile strategy. Because over 50% of web traffic is now coming from a mobile device. So you might have a question, how important is my website to the mobile audience. If it is important, then you need a mobile app. One of the first things you need to do when you are thinking about mobile strategy is evaluating how important your existing website is on mobile devices. Now what you need to do is go to the analytics and see what percentage of visitors are coming from mobile devices.