Word of mouth has always been a crucial marketing tool for businesses. Before the birth of advertising, it may have been the only way people would hear of your business.
You might think that word of mouth would be less important in the internet age since it’s easier to reach people using the web. But actually, it’s more important than ever.
That’s because word of mouth spreads more quickly and easily online. People in the internet age trust online reviews more than ever: According to Invesp, 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.