A receptionist works from 9 to 6 and then her/his day is finished – but software doesn’t, it offers a persona available 24/7 who can take and manage bookings for you. This is important when operating a business that requires booking and scheduling appointments. Especially outside of office hours. To explore the trends across industries, we dived into our data and analysed over 1 million appointments booked via 10to8 last year. The result is astonishing.