Your business is on social media, you have followers, and everything feels copacetic. Like all aspects of business, your social media efforts need to be measured in order to capitalize on your successes, minimize the mistakes, and spend your time and money wisely. There are various metrics to consider when determining your campaign’s success - how do you interpret them?
The first step is to pick a goal. Answer the question, “Why is my company on social media?” However many reasons you have, your objectives need to align with your metrics. Use the SMART methodology to set your goals for your campaigns, then track, measure, analyze, and make changes to your strategy as you see fit.