The emergence of the internet in the past decades brought so much change in our everyday lives. Social issues can now be openly discussed by a wide range of people, regardless of age, gender, and race. In just a single click of the mouse, everyone can have access to an almost unlimited amount of knowledge and information.
In the world of business, the internet can be a powerful tool to attract potential customers on a worldwide scale. Using a variety of online platforms, it is now easier to drive the target audience and create a deeper connection with them.
One of the most common generations of customers that can be reached through the internet today are millennials. Promoting a service or product on millennials can be a tricky task as they are more well informed and conscientious on anything they buy. Fortunately, there is a marketing concept called Purpose-driven Campaign or marketing 3.0, designed to build brand trust and reputation amongst millennial customers.
The infographic above by Digital Marketing Philippines will discuss everything that you should know about Purpose-Driven Campaigns.