In the past 5 years the way we communicate outside of work has changed dramatically. With 62% of the UK population now owning a smartphone and 30% owning a tablet, most of us have 24/7 access to the Internet.
But we aren’t using our mobile devices to browse the web.
Earlier in 2014 Princeton University published a paper, based on Google search traffic, predicting that Facebook would lose 80% of it’s web traffic by 2017. The news was publicly ridiculed by Facebook which pointed out that the majority of it users (83% in the UK) access the platform via mobile devices and apps.
Make no mistake, for most people the web search has already been replaced by one-touch mobile apps.
And what we do as consumers is impacting on how we like to work. Generation Y (people born in the 80s and 90s) are increasingly expecting and desiring to communicate with their colleagues, customers and clients through mobile devices. 20% of all employees now spend at least 10% of their time working remotely and 56% of Gen Y's say that increased mobile working would increase their productivity.