In the past, virtual reality and augmented reality were a pipe dream, largely confined to the realm of science fiction. But now, nearly every big tech player has skin in the game. The hottest names in VR and AR — Oculus, Jaunt, Magic Leap, to name a few — are jostling to be the next household brand. The technology is sleeker, the content is more riveting, and the stakes — now in the billions of dollars – have never been higher. With an all-new slew of immersive technology and content set hitting the market in 2015 and 2016, is it finally time for VR and AR to shine?