With all of that in mind, let’s take a look at The Rise of Video Marketing infographic below, provided by the team over at InfographicDesignTeam.com. Not only will the stats in this infographic make you think again about the importance of online video, it will also show you how its impact is just being made and where the numbers will be in a few years from now.
Key Stats about Online Video and Marketing Today
55% of people watch videos online every day.
Online video now accounts for 50% of all mobile traffic.
78% of people watch videos online every week.
52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).
Last year online video accounted for 64% of all consumer internet traffic and this number is expected to rise to 69% by 2017 and 79% by 2018.