Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… yet again… SEO is perhaps the most fascinating digital discipline of all.
But little has been written about the skills needed to pursue a successful SEO career and this infographic is designed to fill that void. A clear understanding of the SEO skill-set can help aspiring SEO professionals plan their development. It can also support senior executives seeking to increase revenue from organic search (with $0.00 Cost Per Click!)
SEO has the ability to deliver a huge commercial impact and a strong ROI. Content-driven campaigns can be compelling and fun to work on – and they have the potential to drive value in a range of other channels, from PPC to social media to referral traffic and even offline.