You see, people respond to color and if you understand how and why they do, you can use it to your advantage.
That’s why it’s important to learn the meaning behind each color, how this can affect your website’s performance and what changes you can make to your site to take advantage of this knowledge.
When you understand how someone reacts to a color you can solicit a response. It’s like copywriting, but for a completely different part of the brain.
Take red, for example. You’ve probably seen red headlines, arrows, and buttons on sales pages before, but other than the fact that everyone else does it, do you know why?
It’s because red is one of the highest contrast colors you can use. It brings things to the foreground where the eye will catch them first.