The archaic feature may be more than 20 years old, but statistics show that around 16 million text messages are still being sent all over the world—from simple push notifications to important emergency announcements.
SMS contributes to a huge portion of data being sent all over the world, and this goes to show that it’s not going to be replaced by any fancy messaging app anytime soon. This is good news for both fans of SMS and businesses who are looking for an alternative tool to reach and engage their target audience.
The infographic below gives you the insights you need to identify how to use SMS text messaging for your business. It also glimpses into relevant statistics that will allow you to craft better strategies for connecting with the market through this unique medium.