SMS Metrics You Need to Measure
Remember the days when you and your friends would communicate with each other through SMS texts? You might still be doing it (bless your old soul, then!) but even if you aren’t, it turns out SMS plays a much bigger role in the world of marketing.

SMS marketing is a cheap yet effective way for businesses to reach their target consumers and engage with them in the digital age. It also offers a unique platform that businesses can use aside from social media marketing and other internet-based methods, which some say are too overcrowded these days.

If you’re already doing SMS marketing or looking to implement SMS in your marketing efforts, then you need to know which metrics to pay attention to. This infographic lists five metrics that will tell you how effective your SMS marketing is or if you need to improve other factors such as CTA or your delivery times to improve your success rates and gain more bang for your marketing buck.
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