There's no question that social media marketing is a major tactic used by all kinds of small businesses. But, while many businesses see the value in social media marketing, not all of them are using social media effectively.
eMarketer reports that just over half (53 percent of small businesses) said they use social media as their main source for online marketing. Another eMarketer survey found that 40 percent of small to medium-sized businesses use social media ads to generate brand awareness and revenue.
While there's lots of room for creativity in strategic campaign planning, there are also some common mistakes small businesses need to avoid when using social media for their business. Here are 7 Social Media mistakes every small business should avoid.