Facebook’s still growing in popularity every year. In fact, it now has almost as many users as there are people living in China!
You’d think such a popular program would be well-loved, but it still has quite the reputation problem, mostly stemming from its apparent lack of respect for individual privacy.
It makes sense: Their entire business model is making money off your data.
Facebook, just like any other “free” service, does have a cost, just not in dollars. In order to use their service, you allow them to use your private data.
And they’ve made a lot of money selling it: hundreds of millions of dollars each year. It’s only gone up by billions every year since they went public in 2012.
Facebook’s revenue comes from selling highly-targeted advertising directed at its users. They can charge a hefty fee to display ads because the advertisers can narrow down their target audience by age, gender, location, friends, likes and dislikes, and every other detail of your life you’ve told them about.