Retail is all about the product content now. In a world where consumers have more choices available to them than ever, product content is the only way you can make your products shine on the digital shelf and drive more sales both online and in-stores. From rich imagery to more descriptions, product content is what consumers crave and need when they are looking at which products to buy and from which brands to buy from.
When consumers have options, they want to guarantee that they are making the best choice. So, they look for information. 88 percent of shoppers research products online before they buy them. By providing that content, retailers make sales more easily.