A Mini Chocolate Lesson In search of that perfect bar of dark chocolate, you will notice the word “cacao” written on some of the packages. You’ll also notice other packages with the word “cocoa” written on it. While many people believe the two are the same (just spelled differently), that’s not the case. They’re actually slightly different. Cacao is a bean that grows on a cacao plant. Cacao is the rawest form of chocolate out there. It’s naturally high in antioxidants and is known to have health benefits. Cocoa is a term that is used for the cacao seed after it has been harvested. To put it simply, cocoa refers to the refined product of cacao.